Sunday, July 29, 2012
Week 2 Tutorial: How NFC App Will Change the Way You Interact With Posters
The new NFC application allows you to watch, find, check-in, remind, like, download, compare and buy straight from poster sites. NFC enabled phones also allow you to collect exclusive money off vouchers, content and applications from your favorite brands and stores by simply tapping posters at participating locations. This is an effective way for specifically companies and businesses to reach their target markets. Additionally, this app enables potential customers to connect with their companies of interest more easily. I foresee these NFC enabled posters gaining much attention and use in future marketing campaigns.
Thursday, July 26, 2012
Week 1 Tutorial: Introduction
Why, hello there! Allow me to introduce myself:
My name is Jordan Gutterman. I've come from America to study my last semester at Gold Coast's Griffith University. I'm a Communication Practices major with a focus in Advertising and Marketing. I enrolled in New Communication Technology with the hopes of advancing my communication technology skills and establishing an online presence.
Stay tuned!
My name is Jordan Gutterman. I've come from America to study my last semester at Gold Coast's Griffith University. I'm a Communication Practices major with a focus in Advertising and Marketing. I enrolled in New Communication Technology with the hopes of advancing my communication technology skills and establishing an online presence.
Ultimately, I want to pursue a career in advertising. I've interned for Cosmopolitan magazine and CBS 2 Chicago's advertising departments and really enjoyed the experience. I value and utilize all the knowledge I've gained over the years. Upon finishing this semester, I plan to return to America and interview for jobs in the Chicago area.
I already had a Google account, so blogger.com was an easy blogging site to make an account with. The site is very user friendly, and everything is pretty self-explanatory. I highly recommend this site to all bloggers looking to publish their thoughts and experiences online.
I look forward to sharing my thoughts and ideas about this class's lectures, required readings and issues raised in the tutorials. Throughout my posts, I will also include various resources, such as web videos, news stories and books regarding social media that I find interesting.
Stay tuned!
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